Therapy Session – What We Learned Running A Booth At Traffic & Conversion

Matt Wolfe & Joe Fier

We’re back with another Therapy Session! In this episode, we consider renaming our show (just kidding!) and dive into some of our takeaways from attending the Traffic & Conversion Summit. It was a great event and there was a LOT going on. We chat about  how we set up our booth, some things we learned about the ins and outs of renting a booth, how we changed our tactics as the event went on and some of the amazing people we chatted with while we were there.

There were some things we did purposely to make sure our booth was not only one of the most inviting and interesting ones there, but attracted great conversations with attendees and sponsors alike. We also dive into several a-ha moments we got while attending the event and why we have changed our goal for the future. If the idea of making amazing connections to further your business growth excites you, check out our conversations with Justin Schenck and Gary Henderson for more insight into growing your network and connecting with influential people.

“We put ourselves right in the middle of the zone to be seen, and then the connectors show up, our friends show up, and subscribers and listeners show up.” – Joe Fier

On the expo floor, we had our own little hangout where people were just floating to us and chatting with us the whole time.” – Matt Wolfe

Download The Episode Companion For This Episode

Some Topics We Discussed Include:

  • Great advice from Dan, who gets another shoutout – Hi Dan!
  • Matt’s big success that even Joe didn’t know about until just now
  • How we made our booth the most interesting on the floor
  • How we are to become major connectors in our space
  • Some things we learned about running a booth, that we never knew before
  • All the lightbulb and a-ha moments that went off, just from this one event
  • Going from America to Norway and back!

Our Resources

  • Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com – this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.

References and Links Mentioned:

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