Mikael Dia – The Momentum Engine To Grow Your Business

Mikael Dia

Today’s show is a special one as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discuss his momentum engine, which is a four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get the first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, figure out how to get that first one, then duplicate the same system for the first three, then the first ten.

We talk also about how to scale, bring more revenue into the process and dive into whether it’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is so you can scale those things and not guessing in your marketing anymore. After you have enjoyed this show to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth.

I thought ‘wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard,’ and that’s how Funnelytics came to be.” – Mikael Dia

Download The Episode Companion For This Episode

Some Topics We Discussed Include:

  • How Funnelyitics came to be and the process of creating a new piece of software
  • Testing and trying new online methods until you get that very first sale 
  • You want to have this one, very important thing when building a software company
  • How to validate your product idea while giving value and getting feedback ahead of time
  • Mistakes made along the way when building this tool
  • The two things you need in order to grow your business and how the momentum engine fits in
  • How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale
  • Using data from the software to run simulations and forecast future conversions and revenue

Resources From Mikael Dia:

References and Links Mentioned:

Enjoy the video version of our interview with Mikael Dia:

 

Subscribe & Review To The Hustle & Flowchart Podcast

Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

 Subscribe on Google Podcast
Reddit
Buffer
Share
Tweet
Share