How to Automate Content Marketing With Designrr

Content marketing is an outstanding strategy to attract people to your site and build up a relationship with them. And since most content is evergreen, you can use it to keep people coming to your site for months or years after it’s created.

Actually creating the content, however, can be time consuming, making it more difficult for busy business owners and marketers to get around to it.

Designrr is a game changer. We’ve written about this incredible tool in the past, looking at how to use it to build SEO, grow your list, and drive more sales, but there’s so much that we use this tool for that we knew we had to come back for round two.

We use Designrr regularly for our own content creation, and you can trust us when we say there aren’t really other tools like it. Their transcription features in particular are essential to automating and streamlining multiple types of content creation, making them a crucial asset to podcasters and video content creators.

Turning audio or video files into transcripts that you convert into SEO-friendly blog posts, ebooks, lead magnets, and SRT files means more potential traffic coming to your site. More resources, after all, means that there are more touchpoints available for your audience to access, increasing the likelihood they’ll find you.

In this post, we’re going to take you step-by-step through the processes of using Designrr to convert audio into blog posts and even evergreen resources like lead magnets, along with how to use the transcription services to instantly create SRT files.

Convert Any Audio or Video File Into Blog posts & Ebooks instantly

One of the best use cases of Deginrr’s transcription services is their ability to convert any audio or video file into written content that you can publish on your site. Convert a podcast or popular YouTube video into an ebook, blog post, or guide.

We do this with our podcast episodes, offering Cheat Sheets with some condensed tips as lead magnets.

You can do this from all types of files, including YouTube, Vimeo, and Dropbox URLs, or uploads of

  • MP4
  • MOV
  • M4V
  • WAV
  • MP3
  • AAC
  • M4A

They don’t just transcribe the audio, either; the auto-transcription is actually capable of detecting scene transitions, and they’ll take screenshots of each one if you’re using a video file. This will help you identify the best spots to break content up into “chapters” or sections, saving you some time.

The screenshots is a huge asset, making it easier for the content creator to see what was happening and even giving them quality screenshots they can repurpose directly into the content. It is the only tool we’ve ever found that can do anything like this.

Since we put an enormous amount of time and effort into our podcast, this is a must-have feature for us, allowing us to repurpose our content quickly and effectively. And now we’ll show you how to use it!

How to convert audio files into content masterpieces

Using this tool is exceptionally straightforward. Get started by choosing “Import from Audio/File.”

Name your project, and either upload the audio or video file, or attach a link to a URL. For this example, we’ll look at converting one of our recent videos into a checklist that we could use as a lead magnet.

Once you upload the post, you’ll be able to see the length of the video, how long it will take Designrr to transcribe it, and how many minutes of transcription you have available each month. This gives you control over the process so there’s never any doubt about whether you should move forward with the project.

When your transcript is ready, you’ll see some big blocks of text that are easy to break down. For this example, we’re not going to just reuse the content exactly as it is, we’ll repurpose it.

This is easy to do in the text editor. When creating a checklist, we’ll break down different ideas into their own sections. Some content can be used verbatim, while others may need a little reworking to fit the new medium.

So for a lead magnet, this:

Might become this, once you customize the text in the in-app editor, which allows you to adjust formatting as your heart desires:

After you have the text exactly as you’d like it, choose a template for the lead magnet or blog post. Every single one is fully customizable; they even have background patterns and stock photos that you can use.

Once you’re done, just download it and get ready to start promoting it!

Wondering how to use this feature? Your options are limitless.

The basic use of the technology is straightforward and easy to navigate, but there are so many different options for how you can actually use it. Here are a few of our favorites:

  • Turn podcast files into blog posts or cheatsheets. Take advantage of those screen transition screenshots to create images you can use in your content. It will also help you see where to break up the content naturally.  
  • Convert your webinar into an ebook. Increase overall conversions by using this repurposed content as a secondary lead magnet and follow up. Ebooks have longer reach and are considered more evergreen, so this will increase your traffic and impact overall.  
  • Create ebooks from training courses. These can be sold or used as lead magnets to drive your audience straight to your paid courses.  
  • Use lectures or coaching calls to create guides. Make the material you’ve already created work for you, turning active income into passive income by making your training more available to a wider audience.  
  • Build web pages from product training demonstrations. Use your client education and make it available on key pages of your site for easy access.

Automatically Generate SRT Files For All Video Content

SRT files are a must-have feature for all of your video content, because closed captions and subtitles are must-haves if you want to keep your audience engaged. 85% of users actually watch Facebook videos with sound off, and whether that’s by choice or necessity, it’s always good to make your content more accessible to your audience.

SRT files allow you to add captions to your videos, are superior to text overlay because they’re actually readable– and thus crawlable–by Google. If you want to make your videos SEO friendly, this is how you do it.

They are typically an enormous pain to try to create manually, requiring you to do a lot of pausing and starting with your video while you type out the right phrases and get the timestamps for the video exactly right, so having the ability to have these created instantly is an enormous win.

How to Create SRT Files with Designrr

You’ll create the transcriptions for SRT files the same way you start the ebook creation: choose “Import Audio and Video”

Name the project at hand, and choose the file you want to have transcribed for you. We’re using the same video as last time, but showing you how to use it differently.

Once your transcript is ready, you’ll be able to review it and make any changes needed before moving on to the next step. This tool is unbelievably accurate, but it’s still always good to check for errors or see if you’d want to add in some different punctuation for emphasis.

As you play the video, you’re actually able to see the transcript highlight the text in real time. Find natural breaks in the speech, and then click enter to start a new paragraph. This will break up the timestamps for each new paragraph, essentially giving you SRT files.

Once you’re done, you’ll notice a tiny “SRT” file option on the toolbar to the right. When you click it, your audio will be immediately converted into an SRT file that you can upload with all of your videos YouTube, Vimeo, Facebook, and more.

Ready to start repurposing your best content? Now’s your chance.  

The ability to quickly repurpose your best content on an automated basis saves us significant time and money, so we know firsthand that the same can be said for you.

Keep in mind that it can be used to attract new members of your target audience, who may only be willing to skim a post instead of listening to a podcast to find the information they need. This gives you access to an enormous audience base that you wouldn’t have connected with otherwise. Lead magnets that come from the transcripts can be used to encourage people to subscribe to your email list, giving you another in and a way to keep your audience engaged.

Interested in checking it out for yourself? Designrr offers four different plans ranging in price, though you only get transcription services with their Premium or Business plans.

We heavily recommend opting for the business plan, which is only $99 per month (and a lot cheaper than hiring a transcriptionist or a content creator). They offer 7-day free trials, so check it out for yourself to see if it works for you!

Ready to automate your content marketing and repurpose the best material you already have? Start your free trial with Designrr here.

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