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When you hear the word “webinar,” what’s the first thing that comes to your mind? If you’re like most people, the first thing you think of is a live training. Our guest today, Drew Burks, is a funnel and automation expert that has discovered a way to help entrepreneurs automate the process of creating, delivering, and profiting from webinars.
He calls this technique the “automated webinar,” and on today’s show, he explains what an automated webinar is, the difference between the traditional webinar and this new technique, and the advantages that business owners can experience by providing automated webinars to their target market. We also discuss how to plan and market webinars to the masses to drive traffic and increase sales, and the best practices for driving your webinar participants to the order form.
“When you map it out and build it, you can lead the yellow brick road. You can lead them where you want to go.” – Drew Burks
Some topics that were discussed include:
- What is an automated webinar and how does it differ from traditional webinars?
- What are the benefits of hosting an automated webinar?
- How long does it take to “perfect?”
- How to incorporate the “live” feel of a traditional webinar into an automated format.
- Is the content portion as important as having a strong closing pitch?
- Tips on how to host a good webinar that converts.
- Tips for using Facebook Ads to drive traffic to your automated webinar.
- Using YouTube videos to test a concept.
5 Steps For Creating Automated Webinars:
- Figure out your current systems and processes.
- Figure out everything you will need for the webinar (blog posts, email campaigns, etc.). Chunk them.
- Figure out how you will get people to the webinar.
- Figure out what you want participants to do after the webinar – what you want them to buy.
- Create systems and processes to complete each task.
References & links mentioned:
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